How to create a list of amazing content for your social media or blog

Creating content is hard. Typically you want to share something with the world, in a way that is beneficial and understandable for them. The challenge is in taking an objective look at ourselves and recognizing what we know that others don’t. The technique below will give you a head start in creating a guideline of content for you to share with the more.

This exercise should take you no more than 20 minutes. Set a timer, make sure there aren’t any interruptions, grab a pen and paper, and don’t overthink it.


Come up with as many (at least 20) ideas as possible.  They don’t have to be good…


What are the pains, fears, challenges, hardships, perspectives, tasks, etc. that you’ve seen your coworkers face that you don’t see as challenges? Write them all down.  They can be vague (public speaking) or super specific (sounding energetic and positive in an email).  Once you’ve written your list, read it through, and highlight the vague items – now try to expand those out into something more specifics.  


Some takeaways from this exercise:

  1. We’re all more skilled and capable than we give ourselves credit for.  It’s good to take a step back and realize all of the things that make us amazing and unique.
  2. This task is called brain-writing.  You’ve now gone through and created a base for our brainstorming tomorrow.  We will build off of what you’ve already come up with.  This will take off some of the pressure of coming up with things on the spot, and hopefully give us some momentum for continuing to come up with more great ideas.
  3. Pen and paper helps us remove distractions and gets our brain working better. Being creative on a computer is challenging because there is a constant pull toward other more interesting content. Pen and paper will help you focus.